Single-Tenant SaaS Launch

Single-Tenant SaaS Launch
Led the 0→1 launch of a single-tenant SaaS offering for enterprise and regulated customers, owning discovery through go-to-market. Turned a trust and compliance gap into a scalable product line adopted by 45+ customers and generating $20M+ in ARR.
Customer DiscoveryCloud InfrastructureComplianceGTM Enablement
Role
Company
Timeline
Why I'm Proud of It
Learned
0+
CUSTOMERS
0
CLOUD PROVIDERS
$0M+
ARR ATTRIBUTABLE
0
COMPLIANCE CERTIFICATIONS
Deployment spectrum overview

Opportunity Space

DataRobot served two ends of the deployment spectrum.

1. Multi-tenant SaaS provided fast feature delivery, uptime SLAs, easy collaboration, and many other benefits, but some customers needed stronger isolation guarantees.

2. On-prem provided customers with strong isolation, but slow upgrades and heavy operational burden (Kubernetes, infra complexity, long deployment timelines).

After a series of discovery interviews I determined that a growing segment of enterprise and regulated customers wanted SaaS velocity with single-tenant security posture. Without it, we were losing or stalling deals that required clearer guarantees around isolation, governance, and compliance.

Strategy

These deployments were operationally expensive. I positioned Single-Tenant SaaS as a first-class product line, not a one-off deployment exception.

In tandem with that, we put security at the forefront of everything, providing isolation guarantees and a clear threat model.

I developed a castle analogy to make the architecture intuitive and easy to explain to non-technical stakeholders.

With this foundation we believed we'd be able to unlock new enterprise and regulated revenue we couldn’t win with existing deployment options.

Goals and success criteria overview
Execution overview

Compliance

I drove delivery end-to-end across product, engineering, security, pricing, and GTM.

The initial customers were all large healthcare providers and required HIPAA compliance.

I worked with the security and engineering teams to address any compliance gaps and attest that we were adhering with the HIPAA Security Rule.

Launch and Enablement

I collaborated across multiple teams to deliver a successful launch.

Pricing

  • Projected low / medium / high cost estimates across regions and cloud providers.
  • Identified cost-reduction techniques to further improve margins.

GTM enablement

  • Created pitch decks, 1-pagers, positioning docs, FAQs, onboarding instructions, and security guides.
  • Supported active deal cycles, helping close and accelerate multiple six-figure contracts.

Impact

  • Built brand trust in the industry.
  • Provided sellers with flexibility to meet customers with unique requirements, like data sovereignty.
  • The largest deal in company history was done on Single-Tenant SaaS.
Impact overview

Lessons Learned

Treating STS as a true product line created clarity, ownership, and scalability. The security-first narrative made value obvious and differentiated us from “SaaS-only” competitors. In hindsight, I wish I pushed to invest earlier in self-service deployment tooling to reduce operational load.

Bottom line

Enterprise growth often hinges on trust as much as features. The win wasn’t just shipping a different architecture, it was building a repeatable story + SKU + GTM motion that turned compliance needs into revenue.

Let's Work Together

I’m currently open to senior product or growth roles, and I take on a small number of consulting engagements where I can have meaningful impact.

Dan Gunderson | Product & Growth Leader